Showmax is beefing up its sports offering

One of the biggest reason many South Africans haven’t cut the TV cord is because of our love of sports. Recently, Showmax has added both live and pre-recorded matches to its service without increasing its price. The company has announced that it is expanding its sports offering by including extended highlights from the likes of Wimbledon, the Tour de France, and PGA tournaments, as well as a range of magazine and talk shows from SuperSport.

Showmax will also be live-streaming EFC (Extreme Fighting Championship) bouts and the ICC Cricket World Cup final between England and New Zealand, which takes place on Sunday, 14 July. 

MMA fans wanting to catch past action from the Hexagon will soon be able to access more than 40 episodes of previous EFC Premium Fights along with 16 Best of EFC shows.

Speaking about the sport additions, Niclas Ekdahl, CEO of MultiChoice’s Connected Video division, said: “We said we’d be testing out a bunch of things with our sport offering, and we are. The Cricket World Cup viewing activity over the past weeks went way past our expectations, which made it an easy call to live stream the final. As for EFC, it’s local, it’s got a fanatical following, and we’re keen to find out if this is the kind of thing our subscribers would like to see more of.”

The following EFC bouts will be live streamed:

  • 10 August, EFC81 from Time Square, Pretoria 
  • 7 September, EFC82 from Sun City, Rustenburg
  • 28 September, EFC83 from GrandWest, Cape Town
  • 2 November, EFC84 from Carnival City, Boksburg
  • 14 December, EFC85 from Time Square, Pretoria

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