Valentine’s Day is often a flurry of forgotten anniversaries, last-minute gift shopping, and hastily made dinner reservations. Samsung wants to change that with its new Galaxy S25, an AI-powered device designed to make love, quite literally, more seamless.
The phone’s AI capabilities promise to transform how couples plan, communicate, and reminisce. From the ability to auto-schedule special moments with Search to Calendar to the enhanced Nightography camera mode that captures the glow of romantic evenings, the S25 positions itself as an ever-present aide in relationships. But how much of romance should be automated?
Samsung’s approach isn’t without merit — Circle to Search enables users to discreetly identify and purchase items their partners like, making gift-giving more precise. And AI-assisted messaging features aim to help users craft the perfect love note. Yet, as technology takes on an increasingly intimate role in our emotional lives, it’s worth considering whether convenience and anticipation can replace effort and spontaneity.
The risk is that in outsourcing romance to a machine, we might diminish its meaning. Effort, after all, is a critical component of love. A handwritten note carries a different weight than an AI-generated message; a meticulously planned evening feels different from one suggested by an algorithm. The Galaxy S25 is undoubtedly making life easier, but does it risk making love too convenient?
Yet, for many, these AI-driven features aren’t replacements but enhancements. They free up mental bandwidth, allowing people to focus on being present rather than worrying about logistics. The ability to schedule a date effortlessly or find the perfect gift without stress might, in fact, allow couples to be more engaged with each other in the moment.
Samsung is betting on AI as a facilitator of deeper human connection. Whether it succeeds depends on whether users see it as an enhancement — or a shortcut.