Canon South Africa recently announced the launch of its latest camera, the EOS R50, which is set to become the perfect gateway for content creators who are looking to step up from their smartphones. The camera boasts a range of impressive features, including 4K video shooting, exceptional audio, and sharp still images, making it a versatile choice for aspiring content creators.
According to Arethur Molefe, the Corporate Communications Manager at Canon South Africa, the EOS R50 is designed to be easy to use and comes with a simplified ergonomic design and advanced new automatic modes, ensuring that the results are always professional. The camera is equipped with a vari-angle touch screen, an electronic viewfinder, and an intuitive layout of controls, making it easy for users to shoot from any angle and composition.
The EOS R50 features a high-resolution 24.2-megapixel APS-C sized sensor that provides genuine control over depth of field, capturing sharp and detailed still images with beautifully blurred backgrounds. It also records UHD 4K 30p video, oversampled from 6K, and has automatic in-camera image merging to ensure focus when capturing close-up subjects.
One of the standout features of the EOS R50 is its Dual Pixel CMOS Auto Focus II, which detects and tracks people, animals, and vehicles to quickly focus on subjects, even if they are moving. This makes it ideal for capturing fast-moving action, and with continuous shooting at 12 fps using the electronic first curtain and 15 fps silent electronic shutter, users can be sure they never miss a moment.
The EOS R50 is also compatible with RF lenses, and users can access the EF lens range with an adapter, allowing them to shoot anything they desire. Additionally, the camera features a multi-function hot shoe, enabling users to connect external accessories such as microphones for professional audio recording.
With seamless Wi-Fi and Bluetooth connectivity, the EOS R50 allows for easy image and movie transfer using the Camera Connect app, enabling users to share their content and remotely control the camera. It is also possible to use the EOS R50 as a webcam for professional-quality live streams and video conferencing.
To accompany the launch of the EOS R50, Canon South Africa has also introduced the RF-S 55-210mm F5-7.1 IS STM lens, which is specifically designed for APS-C cameras in the EOS R range. The lens is compact and versatile, making it ideal for capturing subjects that are further away or achieving a flattering look for portraits with subject separation and blurred backgrounds.
