Google has launched its Ads Safety Report for 2022, providing an annual summary of its investments to ensure that the ads on its platforms are safe and trustworthy. Online advertising plays a crucial role in enabling a free and open internet that provides diverse, high-quality content for everyone, while also benefiting consumers, businesses, and society.
Google has taken several steps in 2022 to ensure ad safety. It blocked or removed over 5.2 billion ads that violated its policies, equating to more than 9,000 ads per minute. Additionally, Google restricted over 4.3 billion ads, blocked over 17 million ads related to the war in Ukraine under its sensitive event policy, suspended more than 6.7 million advertiser accounts for egregious policy violations, and removed ads from over 1.5 billion pages.
Moreover, Google added or updated 29 policies for both advertisers and publishers, demonstrating its commitment to keeping its platforms safe for everyone. Alongside its policies and enforcement, Google invested significantly in helping users make informed decisions online. The Ads Transparency Center was launched globally as a searchable hub of verified advertisers across all platforms, enabling users to learn more about advertisers and the ads shown by Google.
Ensuring a safe and trustworthy ad experience for users is a critical contribution to Google’s mission to organize the world’s information and make it universally accessible and useful. As 2023 continues, Google remains diligent in its efforts to combat abuse across its platforms while supporting advertisers and publishers in growing their businesses.
To learn more about Google’s Ads Safety Report and the Ads Transparency Center, readers can read the full report and the related blog post by Alejandro Borgia, Director of Ads Privacy & Safety.
