The introduction of 8K TVs a few years ago marked a new milestone in the evolution of the television industry. 8K technology promised to offer viewers a more realistic and enhanced viewing experience, particularly in sports and entertainment broadcasts. However, the availability of native 8K content has been a topic of discussion in the industry for some time now, and many have questioned whether buying an 8K TV is worth the investment.
Fast-forward to 2022, and native 8K content is still relatively hard to find. This is primarily due to the lack of efficient equipment to produce 8K content with supporting features, such as True-to-Tone, Dual Base ISO, X-OCN Internal Recording, ND Filters, X-OCN format, 8.6 K sensor, and a proper Extension System.
However, manufacturers are aware of the lack of availability of native content and are focusing on upscaling 8K technology. For example, Sony’s Venice 2 is a cinema camera that offers a choice between 8K and 6K sensors, both of which boast incredibly wide latitude and gamut. With the Venice 2, filmmakers have greater freedom of expression in grading than ever before, with either 16 or 15+ stops of latitude and exquisite color rendition.
Moreover, the X-OCN format is very easy to work with in terms of computer processing power and working on it in post-production. The dual base ISO leads to amazing performance in low light capabilities, and it also has the ability to reproduce true reflections of skin colors, lending a certain softness to skin tones. Additionally, the Venice 2 Rialto (extension system) detaches from the sensor block, giving filmmakers more freedom.
Advanced technology like this is expected to drive future growth in 8K broadcast in sports and entertainment applications. According to industry estimates, the 8K technology market is projected to grow from USD 2.9 billion in 2019 to USD 26.8 billion by 2024. If more 8K content is produced in the medium term, 8K TVs will no longer simply be an expensive way to watch 4K movies.
In conclusion, while native 8K content is still relatively hard to find, manufacturers are focusing on upscaling 8K technology, and advanced equipment such as the Venice 2 cinema camera is expected to drive future growth in 8K broadcast in sports and entertainment applications. With the projected growth of the market, the investment in 8K TVs may prove to be worth it in the long run.