Jeep recently provided a glimpse of its future generation of advanced off-road driving technology. The company tested the latest prototypes of automated off-road driving technology in Moab, Utah.
The technology, which is being developed by Jeep’s parent company Stellantis, uses artificial intelligence and sensors to help drivers navigate challenging off-road terrain. The system can automatically steer, brake, and accelerate the vehicle, freeing up the driver to focus on other aspects of driving, such as finding the best route or scanning for obstacles.
Jeep says the technology will be available in future models of the Grand Cherokee 4xe, the company’s electrified SUV. The technology could also be used in other Jeep models in the future.
“This new technology is a game-changer for off-road enthusiasts,” said Christian Meunier, Jeep brand CEO. “It will make it easier and safer for people to explore the great outdoors, regardless of their experience level.”
Jeep is not the only automaker working on autonomous off-road driving technology. Ford, Toyota, and General Motors are also developing similar systems.
The development of autonomous off-road driving technology is a sign of the growing popularity of off-road vehicles. In recent years, there has been a surge in the number of people who enjoy off-road activities, such as camping, hiking, and rock crawling.
Reframed is your trusted source for in-depth insights into the ever-evolving world of technology. We delve into the business and culture of technology and the impact it has on life, culture, society and the way in which we work and communicate.