The 2023 Shanghai Auto Show is opening its doors for an electrifying new edition, and Maserati is thrilled to show the world its latest full-electric creations, marking the historic moment of being the first Italian luxury brand to produce 100% electric vehicles.
And of course, China is the cradle of this fascinating and exciting revolution in mobility – not only in terms of innovation, but also of forward-thinking and embedded interest in the luxury market – and the ideal venue for the global premiere of the Maserati Grecale Folgore.
On this special occasion, the Trident’s first full-electric SUV is in good company, alongside the new Maserati GranTurismo. The powerful and timeless coupé has been introduced to the Asian market for the first time, in both its combustion engine and its electric powertrain version, the GranTurismo Folgore.
The future of electrification is rooted in China
Folgore is the name of the Trident’s electric range and represents innovation, luxury, functional beauty, and the vision that unites the past and the future in the name of Maserati’s incomparable style. The 2023 Shanghai Auto Show is therefore the ideal meeting point between the Asian market and the brand, to remark on and enhance the concept of “Italian luxury performance”, at the dawn of a new era.
Electrification will play a key role in Maserati’s future strategy, with a commitment to produce electric versions of all its models by 2025 and full-electric vehicles alone by 2030. It is an ambitious plan that reflects the audacity that has always defined the Trident’s DNA, driving it forwards towards the future, where its success will rely on its uniquely Italian character, its ability to arouse emotions with quality and exclusive products, and the magic of innovation. All this is exactly what the automotive industry will require in the future.
Maserati CEO Davide Grasso commented: “It’s a defining moment for the Maserati brand. Today, we’re in China at the Shanghai Auto Show; we’re in Italy for the cosmopolitan Milano Design Week event; we’re all over the world celebrating the future: it’s a new beginning for the brand. We’re celebrating Folgore, the electrification plan that has become a reality and is ready to pave the way in this revolutionary era. I’m very excited to be here in Shanghai, which is not only an international exhibition but also a global platform for innovation and the ideal place to unveil the first electric models in the history of Maserati”.
The Maserati Grecale Folgore
The Grecale Folgore is a true Maserati, with all the performance, luxury, and style that you would expect from the Trident brand. It is powered by a state-of-the-art electric powertrain that delivers instant acceleration and exhilarating driving dynamics. The Grecale Folgore is also packed with advanced technology, including a state-of-the-art infotainment system and a suite of advanced driver assistance systems.
The Maserati GranTurismo Folgore
The GranTurismo Folgore is a modern interpretation of the classic Maserati GranTurismo. It is powered by a powerful electric powertrain that delivers exhilarating performance and a thrilling driving experience. The GranTurismo Folgore is also packed with advanced technology, including a state-of-the-art infotainment system and a suite of advanced driver assistance systems.
The future of Maserati is electric
With the Grecale Folgore and the GranTurismo Folgore, Maserati has taken a bold step into the future of electrification. These two new models are just the beginning of Maserati’s electrification journey, and the brand is committed to producing only electric vehicles by 2030. Maserati is confident that its electric future will be just as exciting and successful as its past.
