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AWS built a fragrance lab to prove hyper-personalised marketing works

Business Technology

Werner Vogels’ final AWS keynote turns dev anxiety into a Renaissance job description

Business Technology

AWS bets its partner network can turn agentic AI hype into actual revenue

Business Technology

AWS wants to own entertainment’s AI infrastructure layer

Business Technology

AWS wants you to believe AI agents are ready for production

Business Technology

AWS launches Kiro, Security Agent, and DevOps Agent as frontier AI agents

Business Technology

AWS re:Invent 2025: Matt Garman unpacks frontier agents and the Trainium 3 gamble

Business Technology

Trainium3 now powers Amazon Bedrock as AWS pushes custom silicon

Business Technology

AWS launches AI Factories as private regions for sovereignty-conscious organisations

Business Technology

Amazon GuardDuty now correlates threats across EC2 and ECS environments

Business Technology

AWS adds Mistral, Google, and NVIDIA models to Bedrock in mass expansion

AWS wants to kill VMware and Microsoft licensing

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