Samsung has partnered with Float, a buy-now-pay-later (BNPL) platform, to provide South African consumers with a flexible and responsible way to purchase goods and services online. With Float’s new instalment payment technology, Samsung customers can split purchases on their credit card into interest-free and fee-free monthly instalments of up to 6-months without taking on new credit. The service allows consumers to choose the number of interest-free monthly instalments that suit them and manage their credit card payments without being charged any interest or fees.
Buy now pay later services became popular in South Africa during the COVID-19 pandemic when financial pressures on consumers increased exponentially. Float’s innovative instalment payment technology is designed to provide some much-needed relief to a consumer under pressure, by helping them to use their existing credit in the smartest way possible. The service gives Samsung the tools to increase their conversions and basket sizes and offers consumers the convenience of shopping for their choice of smartphones, TVs, home appliances and more, and then pay all of it later.
The service works like a budget facility but is interest-free, and consumers can continue to earn their Samsung Rewards points and credit card rewards points. What’s more, because consumers use their existing credit, there are no applications and no credit checks.
Astrud Meintjes, Head of eCommerce at Samsung South Africa, said, “As a customer-centric company, we are always looking for solutions that respond to our customers’ evolving needs. This partnership with Float allows us the opportunity to provide South African consumers with a simple and absolute shopping experience on their terms.”
Alex Forsyth-Thompson, CEO of Float, said, “Our partnership with the iconic Samsung brand is a significant milestone in our mission to help make exceptional products and services more accessible to South African consumers. It’s an exciting opportunity, and we hope to accelerate the growth of Samsung in South Africa.”
