Huawei’s strong brand equity has solidified its dominance in China’s foldable segment. Its bestsellers spanned both book-type and clamshell-type foldables, with the Mate X5 and X6 leading the book-type category, while the Pocket 2 and Nova Flip were top performers among clamshell designs. HONOR’s Magic Vs 2 and Vs 3 series, known for their thin design and lightweight build, contributed significantly to its market share. In contrast, other major Chinese OEMs and Samsung held single-digit market shares.

The Chinese market shows a clear preference for book-type foldables, which accounted for over 67% of foldable sales, compared to 23% for clamshell-type devices. This trend aligns with Counterpoint’s China Consumer Study, indicating that consumers favour the larger screen real estate and versatility offered by book-type foldables. Improvements in durability, hinge mechanisms, and overall user experience have also bolstered consumer confidence in adopting these devices.

Despite the impressive growth, the foldable smartphone market remains a niche segment, representing about 3% of China’s total smartphone market. To attract more consumers to this premium form factor, manufacturers will need to introduce innovative use cases and continue enhancing the value proposition of foldable devices.

_{Feature image by P. L. on Unsplash}

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