Enter Dolby Atmos, the pinnacle of audio technology. This revolutionary object-based surround sound format has transformed cinema sound by enabling true 3D audio. Unlike traditional surround sound systems that limit sound placement to left, right, and front-back dimensions, Dolby Atmos introduces height as a new dimension. By incorporating overhead speakers, this technology engulfs viewers in a multidimensional audio experience, immersing them in the heart of the action.

LG Soundbars: Elevating Movie Nights:
For those seeking space-saving solutions without compromising on audio quality, LG soundbars are an excellent choice. These horizontal speaker systems can be conveniently placed beneath a television, delivering the coveted surround sound effect. Equipped with up-firing speakers that bounce sound off the ceiling and back to the listener, LG soundbars create the illusion of sound height.

LG offers an impressive range of award-winning audio options, with their flagship soundbar, the LG S95QR, standing out in the 2023 lineup. Boasting 9.1.5 channel audio, this soundbar includes a dedicated subwoofer and two six-channel wireless rear speakers. It features the world’s first triple up-firing channels, specifically designed to enhance the Dolby Atmos experience. Dolby Atmos technology can individually place up to 118 unique sound objects throughout your living room, allowing for better isolation and distinction of sounds like voices, instruments, and effects. The feature-packed LG S95QR soundbar also offers AI Room Calibration and a TV Sound Mode Share feature, enhancing sound quality when paired with an LG TV.

Movies that Push the Boundaries of Dolby Atmos Sound:
If you’re eager to put your LG soundbar to the test, here are some award-winning movies that will truly captivate your senses:

1. Elvis (2022):
   Baz Luhrmann’s theatrical masterpiece, chronicling the complex life of the King of Rock and Roll, is a visual extravaganza. With Austin Butler’s remarkable performance and flamboyant cinematography, this movie is sure to keep you glued to your screen. Alongside its captivating visuals, it features an award-winning film score, a fitting achievement for a movie centered around music.

• Available on Apple TV and Google Play Movies

1. The Batman (2022):
   Matt Reeves’ take on the iconic superhero embraces the dark and gritty elements of the DC universe. The Batman, one of the most anticipated films of 2022, exceeded expectations and garnered multiple prestigious awards, including an Academy Award nomination for Best Sound.

• Available on Apple TV and Google Play Movies

1. Spider-Man: Into the Spider-Verse (2018):
   Spider-Man: Into the Spider-Verse achieved near-perfection, with a glowing score on the popular review-aggregation website Rotten Tomatoes. This animated film, winner of over 40 awards, including the Academy Award for Best Animated Feature in 2019, offers a delightful blend of old-school superhero charm. With its catchy soundtrack, featuring the hit song “Sunflower” by Post Malone and Swae Lee, you’ll find yourself singing along.

• Available on Netflix, Apple TV, and Amazon Prime

1. Dune (2021):
   An epic sci-fi drama, Dune stands out as one of 2021’s top films. This cinematic sensation earned multiple Academy Awards in 2022, including Best Music (Original Score) by the legendary Hans Zimmer, as well as Best Sound. Zimmer’s exceptional score also secured the film a Golden Globe Award for Best Original Score and a Grammy nomination for Best Score Soundtrack for Visual Media. If you seek a movie that truly excels in sound quality, Dune should be at the top of your list.

• Available on Apple TV

1. Soul (2020):
   Soul, a heartwarming family-friendly film, expertly tugs at your heartstrings. Boasting the classic Pixar charm loved by all, this movie also features an outstanding score. Winner of the Academy Award for Best Animated Feature and Best Music (Original Score) in 2021, Soul guarantees a top-notch audio experience.

• Available on Apple TV

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Wi-flix is the first African-owned video-on-demand platform to offer Spatial Sound entertainment experiences with Dolby Atmos, which represents a significant milestone for the company. The service has also integrated Dolby Audio, bringing users a wide array of titles available in realistic surround sound.

Louis Manu, Co-Founder of Wi-flix, Chief Commercial and Technology Officer said, “It’s incredible how for decades, Dolby has been the leader in transforming the entertainment experience in the cinemas and in the home. This milestone represents our continued commitment to bringing world-class streaming experience to our customers worldwide.”

Karan Grover, Senior Director, India, Middle East and Africa, Dolby Laboratories said, “With this integration, consumers with Dolby-enabled Android TVs, mobiles, tablets, and iOS devices & Apple TV can enjoy a truly remarkable entertainment experience from the growing library of top-notch content in Dolby in the comfort of their home and on the go.”

Wi-flix is a leading African-based live streaming and video-on-demand provider offering authentic, originally African, and international content to subscribers in Africa and the diaspora. The company offers premium content at an affordable price point, as part of a bold agenda to democratize content in Africa. Based in the Netherlands and founded by two young Africans with a deep understanding of the continent, Wi-flix is poised to become a leading content provider in Africa and the diaspora.

In the coming months, a lot more Dolby Atmos and Dolby Audio enabled titles will be updated in Wi-flix’s growing library of content. The company is also excited to launch its first Dolby Atmos enabled Wi-flix Originals in the coming months, and subscribers can expect to see high-quality content. With the integration of Dolby Atmos, Wi-flix is set to offer a unique and unparalleled audio-visual experience to its subscribers, placing it ahead of its competitors in the African video-on-demand industry.

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First up in the P-Series is the P635, a sleek and sophisticated TV with an edgeless design, full Dolby Audio technology, and HDMI 2.1 functionality. Equipped with all the Google-enabled features such as Voice Search, Google Assistant, and Google Duo, the P635 is available in 43-inch, 50-inch, and 55-inch screen sizes, starting at R4 999.

Another standout in the P-Series is the P735, which offers both outstanding audio-visual performance and exceptional entertainment value. Available in 55-inch, 65-inch, and 75-inch screen sizes, starting at R7 499, the P735 features MEMC motion picture processing for smooth imagery, Dolby Vision and Dolby Atmos for an immersive experience, and the AiPQ Engine chipset for perfect frame presentation.

TCL was the first to introduce Google TV to the South African market, and the brand has been recognised as the number one bestselling Android Smart TV brand in the world, according to OMDIA’s Global TV Design and Features Tracker report. Additionally, TCL has been confirmed as the second-best selling LCD television brand globally for the third consecutive year, per OMDIA’s Global TV Sets report 2021.

One of only two brands that produce their own TV panels, TCL is able to offer high-end quality TVs at remarkable value thanks to its investment in panel manufacturing. Furthermore, TCL panels are highly likely to be seen on other TV brands as well.

The P735, in particular, boasts a minimalist design with a barely-there millimetre-thin metallic trim to maximize screen space for entertainment content. Key features of the P-Series include 4K HDR, MEMC, Dolby Vision and Atmos, the latest Android TV OS, Hands-Free Voice Control 2.0, Google Assistant, Google Duo, and dual-band wifi + HDMI2.1.

TCL’s P-Series is available at Pick n Pay Hypers and select retailers across the country, providing South African consumers with access to the latest in cutting-edge TV technology at a price point that is hard to beat.

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Dolby On is a free music and video recording and streaming app which is available on both iOS and Android downloadable via the App Store and Google Play Store. Using a mobile device, the app can easily record and live stream audio and video with superior Dolby sound quality letting you capture the moment when it strikes with unmatched simplicity. Dolby On provides musicians and content creators a powerful mobile tool to capture their ideas and inspirations, as they strike, and then turn them into shareable content for their friends and collaborators – all in amazing Dolby sound.

The app listens to the sound coming in and automatically applies audio effects like compression, EQ , noise reduction, stereo widening, de-essing and more. You can further edit the sound with unique sound “styles”, allowing you to apply sonic profiles to your recording. This powerful audio processing allows creators to record and livestream, both audio and video, with exceptional Dolby sound from the comfort of their home without the need for expensive equipment or technical know-how.   

Here are some of the key features of Dolby On to help you create quality content that sounds great, is simply powerful with advanced audio processing –

• Hear the details: Lose the background noise with Dolby’s original music innovation — noise reduction.
• Stand out: Compression and pro-limiting optimize your volume — making you stand out on platforms like Facebook, SoundCloud, Instagram, and more.
• Add shape and depth: Dynamic EQ automatically adapts to your music, and stereo widening expands your sound beyond mono — allowing you to hear every instrument.
• Make it your own: Customize your recording with Styles — like photo filters for sound — or manually adjust audio parameters to your liking.

The app’s iOS and Android versions are available for free at the Apple App Store and at the Android Google Play Store, respectively. To download the app, please click on the link below

(Android) –https://play.google.com/store/apps/details?id=com.dolby.dolby234&hl=en_ZAhttps://apps.apple.com/za/app/dolby-on-record-audio-video/id1443964192

(iOS) – https://apps.apple.com/in/app/dolby-on-record-audio-video/id1443964192

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