At just 735g, it’s the lightest GFX camera yet — lighter than an X-T5 with a kit lens — but it doesn’t skimp on power. The fixed Fujinon 35mm F4 lens (28mm full-frame equivalent) delivers a natural perspective, and with a minimum focusing distance of just 20mm, it creates stunning bokeh and depth. A built-in 4-stop ND filter and a leaf shutter that syncs flash at any speed? That’s a first for the GFX series.

Then there’s the Aspect Ratio dial, which feels like a love letter to film shooters. Want classic 3:2? Sure. Prefer ultra-wide cinematic 65:24? Done. It’s a tactile touch that makes the GFX100RF feel more like a tool for artists than just another high-megapixel beast.

Speaking of resolution, Fujifilm packs in the same 102MP CMOS II sensor and X-Processor 5 from the GFX100S II, meaning you get medium format image quality in a camera that’s actually fun to carry. And if 35mm isn’t enough reach? A digital teleconverter lets you jump between 45mm, 63mm, and 80mm focal lengths with a quick switch.

For videographers, 4K/30p 4:2:2 10-bit recording with F-Log2 offers over 13 stops of dynamic range, ensuring flexibility in post-production. It’s not a dedicated cinema camera, but for hybrid shooters, it’s got serious potential.

South African photographer and World Press Photo Story of the Year 2024 winner, Lee-Ann Olwage, tested the GFX100RF in Zanzibar and raved about its compact form. “I truly believe this camera will make large format the standard for documentary storytelling,” she said. That’s a bold claim, but given what Fujifilm has done here, she might just be right.

The Fujifilm GFX100RF lands in South Africa this April with a price tag of R115,000 including VAT. Medium format purists might scoff at the fixed lens, but for those who’ve been waiting for a compact GFX, this is the moment.

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