Heritage Day is a significant cultural celebration in South Africa, highlighting the nation’s diversity. In line with this spirit, takealot.com is reintroducing the Takealot Heritage Day Design Challenge.
The Challenge in a Nutshell
The Takealot Heritage Day Design Challenge invites all South Africans to reimagine the iconic Takealot box, using the colors of the South African flag to express their cultural heritage.
Rewards for Creativity
The winning design will be featured on one million Takealot boxes during December. The designer will also receive a R100,000 Takealot voucher and have the opportunity to donate a R10,000 voucher to a charity of their choice. Students participating can win a R20,000 voucher for their school.
Last Year’s Success Story
In its debut year, the Heritage Day Design Challenge garnered thousands of submissions, showcasing a diverse range of creative talents. The 2022 winner, Tshepo Masilo, emphasized how the competition transformed his approach to art.
Promoting Cultural Pride and Economic Empowerment
According to Frederik Zietsman, CEO of takealot.com, the challenge aims to encourage South Africans to express their cultural perspectives through art. This initiative not only celebrates South African artists but also aims to provide economic opportunities for them.
How to Enter and the Judging Panel
Starting on 1 September, entrants can submit their designs via a dedicated WhatsApp line (details to be announced). To qualify, designs must incorporate the colors of the South African flag.
The judging panel includes Bontle Moloi, Emo Adams, Kwesta, Takealot Group CEO Mamongae Mahlare, and takealot.com CEO Frederik Zietsman. Guest judge Tshepo Masilo, the 2022 challenge winner, will also participate.
The Takealot Heritage Day Design Challenge is a platform that celebrates South African cultural diversity while promoting creativity and artistry. It’s an opportunity for individuals to showcase their unique perspectives and contribute to the nation’s artistic landscape.
For more information visit takealot.com or follow Takealot on Facebook, Instagram, Twitter and TikTok.
