Podcasts have exploded in popularity across South Africa over the past year, providing a platform for creators to discuss issues close to the hearts of their listeners. According to music streaming giant Spotify’s annual Wrapped report, South Africans are tuning in to podcasts like never before.
Comedian and broadcaster Mpoomy Ledwaba‘s interview with actress Nomzamo Mbatha on her wisdom and wellness podcast drove some of the most engagement this year. Mbatha spoke openly about topics like faith, representation in media, and the importance of self-awareness. “It was incredibly humbling to have such an honest discussion,” said Ledwaba.
True crime continues to have an undeniable appeal amongst South Africans. Nicole Engelbrecht’s breakout hit True Crime South Africa became a favourite by taking a thoughtful, victim-centred approach to retelling solved and unsolved crimes across the country.
What’s most exciting is seeing SA creators take on global issues from their own perspectives. Ayandastood’s thought-provoking Paradigm Shift podcast encouraged listeners to challenge societal constructs. Meanwhile, The Daily Show host Trevor Noah launched his own podcast What Now? offering his signature insights on current events.
Expanding the Conversation
“This level of engagement with podcasts shows South Africans really want spaces to talk about what matters in their lives,” said Spotify’s Ncebakazi Manzi. Whether they make you think, laugh or cry, these shows are clearly resonating in a major way.
The podcast medium has allowed SA creators to ignite meaningful conversations like never before. Ledwaba believes Nomzamo Mbatha’s candid discussion about representation opened the door for more guests to speak their truth.
“Podcasts create an intimacy and trust between host and listener,” she said. “It lets us connect in a personal way.”
True Crime South Africa host Nicole Engelbrecht agrees. By spotlighting local stories, she believes it helps South Africans process tragedy in their communities.
“Shining a light on these cases, especially where investigations have stalled, gives victims and families a voice,” said Engelbrecht.
What’s Next for SA Podcasts?
With podcasts now firmly in the zeitgeist, what comes next? Spotify’s Manzi says supporting creators will be key so that new and diverse voices can be heard.
Trevor Noah’s platform also provides an opportunity to bring a global perspective to challenges South Africans face. And Nicole Engelbrecht plans to expand the true crime genre by exploring the social issues underlying violence and injustice.
If 2023 showed anything, it’s that South Africans are hungry for podcasts that reflect their experiences back at them. As the medium comes of age, it will continue giving people across this vibrant nation a place to debate, laugh, cry and heal together.
