Samsung’s never put “Ultra” on a folding phone before. It’s chosen this exact year to start, the same year Apple’s expected to ship its first one. Every headline out of this launch will lead with the titanium, the 200 MP sensor, the fact that the Z Fold8 weighs 201 grams. Those are the numbers Samsung wants written about. The branding decision is the one that actually explains what Samsung’s doing. For seven generations, Samsung sold one Fold and let it […]
Samsung used to make one foldable phone and hope it suited everyone who wanted one. With the Galaxy Z Fold8, Fold8 Ultra and Flip8, that approach is over. The company has split its foldable line into three separate products built for three separate kinds of user, and that decision says more about where foldables are headed than any single spec on any single device. For years, a foldable purchase in South Africa meant one real choice: Fold or Flip, book-style […]
