HONOR has announced the integration of Google’s Circle to Search feature into its flagship and upper-midrange devices. This development marks a significant expansion of a tool that was initially exclusive to select Samsung handsets.
Circle to Search, set to debut on HONOR’s Magic V3 and 200 Series smartphones, represents a paradigm shift in user interaction. The feature allows users to initiate a search by simply circling, highlighting, or tapping any on-screen content, effectively turning the entire smartphone interface into a search portal. This intuitive approach to information retrieval could potentially redefine how we interact with our devices and access information.
HONOR’s CEO, George Zhao, frames this move as part of the company’s commitment to democratising AI technology. “As a human-centric technology brand, HONOR is committed to bringing the benefits of AI to all,” Zhao stated. This sentiment aligns with a broader industry trend towards making advanced AI capabilities more accessible to the average consumer.
The integration of Circle to Search is just one part of HONOR’s comprehensive AI strategy. The company has unveiled a “Four-layer AI Architecture,” which aims to seamlessly blend on-device and cloud AI capabilities. This hybrid approach not only promises enhanced functionality but also addresses growing concerns about data privacy and security in AI-powered devices.
HONOR’s flagship foldable, the Magic V3, serves as a showcase for these AI ambitions. Beyond Circle to Search, the device boasts features like AI Eraser and Face to Face Translation, developed in collaboration with Google. More intriguingly, HONOR has introduced what it claims are industry-first technologies: AI Defocus Eye Protection and AI Deepfake Detection Anti-Fraud. These innovations hint at a future where smartphones not only enhance productivity but also actively safeguard user wellbeing.
The rapid adoption of AI features by smartphone manufacturers raises interesting questions about the future of mobile technology. As devices become increasingly intelligent and intuitive, they have the potential to dramatically change how we access and interact with information. However, this trend also brings challenges, including concerns about privacy, the potential for technology dependence, and the need for responsible AI development.
HONOR’s move to integrate Circle to Search, following closely on the heels of competitors like Samsung and Xiaomi, indicates that AI-powered features are becoming a key differentiator in the premium smartphone market. As these capabilities become more widespread, they may set new standards for what consumers expect from their mobile devices.
The Circle to Search feature is expected to be available on the HONOR 200 and 200 Pro by mid-November, with the HONOR 200 Lite receiving the feature at a later date. The HONOR Magic V3 has been available in international markets since September 5th, with prices starting from €1,999, and is expected to launch in South Africa in Q1 2025.
