KLM adds Share Item Location support

Your suitcase just ghosted you at OR Tambo? KLM wants to fix that — or at least help you stalk it better. The airline has officially rolled out support for Apple’s Share Item Location feature, meaning if your bag has an AirTag (or any Find My-compatible tracker), you can now send its location directly to KLM customer service when reporting it missing.

No more reading off coordinates or holding your phone up like a divining rod. Just open the Find My app, create a Share Item Location link, and drop it into KLM’s online baggage claim form. The airline’s team can then follow the digital breadcrumbs and (hopefully) reunite you with your luggage faster — minus the hold music and the airport drama.

“At KLM, we continuously strive to improve the travel experience,” said Barry ter Voert, KLM’s Chief Experience Officer, in a statement. “Every lost suitcase is one too many.” Which sounds like a line from a Liam Neeson movie, but we get it — fewer lost bags means happier customers and lower costs for the airline.

If you’re wondering whether it’s secure to just hand over your bag’s live location: yes, it is. Apple’s Share Item Location is private, end-to-end encrypted, and expires automatically after seven days — or as soon as you’re reunited with your stuff. You can also shut it off manually at any point.

Share Item Location taps into Apple’s Find My network, a silent army of over a billion Apple devices that ping lost items via Bluetooth. It’s the same tech that powers AirTag tracking, but now it’s got a slightly more official role in the airport lost-and-found chain.

There is a catch: your Apple device needs to be running iOS 18.2, iPadOS 18.2, or macOS 15.2 or later. So make sure you’re updated before your next flight — or before your suitcase decides to book its own connecting trip to Lisbon.

It’s a smart move for KLM. The airline doesn’t need to build a tracking system from scratch — it just plugs into one that iPhone users are already using. More importantly, it turns your AirTag from a passive “it’s somewhere in terminal B” tool into a live link between you and the airline’s customer service.

Now if only someone could get the luggage off the plane faster, too.

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