Sony is once again proving that its influence extends beyond consumer electronics. At the World Athletics Championships Tokyo 25, taking place from September 13 to 21 at Tokyo’s National Stadium, the company is deploying its full range of professional imaging and broadcasting technology to enhance how fans and media experience elite track and field competitions.
Capturing Every Moment
From Alpha mirrorless cameras to G Master lenses, Sony’s equipment is designed to give photographers and videographers the tools to deliver crisp, detailed content in real time. Portable data transmitters ensure high-speed delivery of footage to broadcasters worldwide, bridging the gap between the track and fans at home.
Supporting Sports Journalism
Sony’s partnership with the World Athletics Media Academy brings 11 emerging photographers from around the globe into a workshop where they receive expert guidance and practical experience on the competition track. By nurturing new talent, Sony is contributing to the evolution of sports storytelling, where creativity meets technical precision.
Precision Officiating with Hawk-Eye
Hawk-Eye Innovations, a Sony group company, provides video replay services across all track and field events. Multiple camera angles allow judges to make accurate decisions quickly, while broadcasters can show viewers exactly why rulings are made—clarity that was often missing in previous competitions.
Engaging Fans and the Next Generation
Through Project KIBO, Sony invites children and their guardians to experience the stadium first-hand, combining athletic activity with sports photography using Alpha cameras. Visitors can also explore the “WORLD ATHLETICS MOMENTS: MORE THAN MEETS THE EYE” exhibition at Sony Store Ginza, which integrates motion-tracking technology derived from Hawk-Eye.
This focus on technology in sports isn’t unique to Sony. Wearable devices like the HUAWEI WATCH GT 5 series are increasingly shaping how athletes and fans alike track performance and health metrics, underscoring the growing intersection between tech and athletics.
Shaping the Future
Sony’s work at Tokyo 25 demonstrates how technology can enhance both the production and consumption of sports content. From supporting creators to improving officiating accuracy and providing immersive experiences for fans, Sony is defining the next generation of sports engagement.