ASUS, the Taiwanese multinational computer hardware and electronics company, announced its latest line of laptops at the Thincredible product launch event, including the newest Zenbook and Vivobook models. The Zenbook S 13 OLED (UX5304) was unveiled as the world’s slimmest OLED ultraportable laptop, setting a new standard for ultraportable laptops. With ASUS Lumina OLED displays, ASUS IceCool technology, and unique designs, the latest Zenbook and Vivobook lineups offer users exceptional performance and purposeful innovations.
The Zenbook S 13 OLED is only 1 cm thin and weighs just 1 kg, making it Intel Evo-certified and highly portable. The laptop offers an all-day 63 Wh battery and full I/O ports, perfect for users in need of maximum portability.
Constructed using recycled metals and plastics it features sustainable FSC-certified packaging making the Zenbook S 13 OLED (UX5304) the most eco-friendly Zenbook ever. The Basalt Gray model features the exclusive ASUS Plasma Ceramic Aluminium material that transforms the aluminium lid using an environmentally low-impact bath-based method. This process increases wear resistance, corrosion protection, thermal management, hardness, and more.
The Vivobook S 14 OLED (K5404) and Vivobook S 15 OLED (K5504) are two additional models in the Thincredible launch event. These stylish thin-and-light laptops come with outstanding performance, brilliant ASUS Lumina OLED displays, and unique designs, each Evo-certified for the ultimate user experience. The Vivobook S 15 OLED also features optional Intel Arc discrete graphics. Certified with military-grade durability and designed with a 180° hinge that allows for multiple usage scenarios, the Vivobook S 14 OLED and Vivobook S 15 OLED are durable and versatile.
In an exciting collaboration, ASUS partnered with A Bathing Ape (BAPE), the famous streetwear brand, to launch the ASUS Vivobook S 15 OLED BAPE Edition. This is the first time ever that BAPE has teamed up to launch a laptop, and it comes just in time for the brand’s 30th anniversary. The laptop features a trendy colourway and a bundle of accessories, including a carry bag, mouse, figurines, and much more. This unique and stylish design is perfect for users who are in pursuit of authenticity and creativity.
ASUS Lumina OLED is the new name for ASUS OLED displays that standardises highly-crafted solutions built around what ASUS calls the best OLED experience. Beyond the traditional OLED display benefits, ASUS Lumina OLED displays are Pantone Validated, VESA DisplayHDR True Black-certified and factory-calibrated to Delta E < 1 to deliver more colour accuracy.
The brand also unveiled the Zenbook 14X OLED (UX3404) and Zenbook 14 Flip OLED (UP3404). The Zenbook 14X OLED has a stylish design, available in Sandstone Beige and Inkwell Gray. The Sandstone Beige version features an eco-friendly Plasma Ceramic Aluminium lid with a unique ceramic-like finish and stone-like feel. Evo-certified, this laptop has the latest 13th Gen Intel Core i9-13900H processor, studio-grade NVIDIA GeForce RTX 3050 graphics, 32 GB of fast LPDDR5 memory, and a 1 TB PCIe 4.0 SSD. Plus, its 14.5-inch 16:10 2.8K 120 Hz ASUS Lumina OLED display and 10-hour, 70 Wh battery make it the perfect tool for productivity on the go.
Meanwhile, the Zenbook 14 Flip OLED is a versatile powerhouse that adapts to your on-the-go lifestyle. It boasts a larger 14-inch 16:10 2.8K ASUS Lumina OLED touchscreen that displays Pantone Validated colour-accurate visuals and supports a 4096-pressure-level MPP 2.0 stylus for natural input. Powered by the latest 13th Gen Intel Core CPUs and Evo-certified, the Zenbook 14 Flip OLED has a class-leading 75 Wh battery and is just 15.9 mm thin, making it incredibly portable. Its 360° any-position hinge allows for effortless versatility, and the Harman Kardon-certified Dolby Atmos sound system ensures awesome audio and crystal-clear conferencing.
