At the recently concluded Mobile World Congress (MWC) 2024, global technology brand HONOR stole the spotlight with its cutting-edge advancements in foldable and AI technology, solidifying its position as a force to be reckoned with in the smartphone industry.
The brand’s remarkable achievements at the event included winning the coveted “Best in Show” GLOMO award and an impressive tally of 45 “Best of MWC” accolades from global media outlets – a first for a Chinese tech brand in five years.
Central to HONOR’s showcase were two pioneering company strategies: the new AI-empowered all-scenario strategy, emphasising cross-OS collaboration and human-centric intent-based AI between devices, and embracing the future of AI with collaboration and openness alongside industry giants like Google, Microsoft, Intel, NVIDIA, and Qualcomm.
The Magic6 Pro: Ushering in a New Era of AI Capabilities
The global debut of the HONOR Magic6 Pro at MWC unveiled groundbreaking advancements in AI integration, particularly showcased through its automotive control capabilities. In a remarkable demonstration, HONOR showcased the Magic6 Pro’s AI-powered eye-tracking feature, enabling hands-free steering of a vehicle using eye gaze interpretation. By simply gazing at specific buttons for a few seconds, users can activate commands, reflecting in the car’s movement. This innovative application of AI highlights the vast potential of human-device interaction beyond traditional controls.
The Magic V2: Leading the Charge in Foldable Technology
Since its unveiling at IFA in September 2023, the HONOR Magic V2 has garnered significant attention from both media and consumers. Winning 27 “Best of IFA” awards, the Magic V2 is hailed as the world’s thinnest and lightest inward foldable smartphone. Its revolutionary design, coupled with industry-leading battery capabilities, solidifies HONOR’s position as a leader in foldable technology, continuously pushing the boundaries of innovation.
George Zhao, President of HONOR, expressed his excitement, stating, “The overwhelming response to the Magic V2 and Magic6 Pro at MWC 2024 is a testament to our commitment to innovation. We are proud to be at the forefront of foldable and AI technology, shaping the future of the smartphone industry.”
South African Market Success
According to a recent report by Counterpoint, HONOR was named the fastest-growing smartphone brand in South Africa, securing the leading market share position in Q4 2023. With the highly anticipated launch of the Magic V2 and Magic6 Pro in the country in the upcoming weeks, HONOR is poised to redefine the smartphone experience with its cutting-edge technology.
As anticipation mounts, HONOR continues to spearhead essential conversations surrounding the future of foldables and AI technology and their disruptive potential in the industry.
For more information, please visit HONOR at https://www.hihonor.com/za/phones/honor-magic-v2/
