Jaguar TCS Racing is plugging into the cloud. The British Formula E team has announced a partnership with Google Cloud for the upcoming 2024/25 season of the ABB FIA Formula E World Championship. This digital pit stop aims to supercharge the team’s performance with artificial intelligence and cloud technologies, potentially reshaping the electric motorsport landscape.
As the current season races towards its finale in London this weekend, Jaguar TCS Racing holds pole position in the standings. They’re leading the Teams’ World Championship, while drivers Nick Cassidy and Mitch Evans occupy the top two spots in the Drivers’ World Championship. But it’s next season’s tech upgrade that’s really electrifying the paddock.
The Google Cloud partnership promises to amplify Jaguar’s data analysis capabilities to Formula E-appropriate speeds. Engineers and drivers will tap into real-time car performance data, enabling split-second decision-making. From the moment the Jaguar I-TYPE 6 race car slides into the pit garage, every data point will be scrutinised and optimised with cloud-powered precision.
James Barclay, Managing Director of JLR Motorsport and Jaguar TCS Racing Team Principal, is clearly charged up about the collaboration. “This represents a significant step forward for Jaguar TCS Racing as we continue to push the boundaries of innovation in electric motorsport,” he said. “Google Cloud’s expertise in AI and cloud technology is unparalleled, and we are eager to integrate their solutions to drive our performance to new heights.”
This partnership isn’t just about clinching podium finishes. It’s a high-voltage connection between motorsport and cutting-edge technology. As Formula E continues to serve as a testbed for electric vehicle innovation, the insights gained from this collaboration could accelerate the development of consumer EVs, powering the transition to electric mobility.
Tara Brady, President of EMEA at Google Cloud, amplified this perspective: “This collaboration is a testament to the power of cloud technology and AI in transforming industries, while demonstrating Google Cloud’s commitment to driving innovation across the entire automotive sector.”
As Jaguar TCS Racing gears up for the London E-Prix double-header this weekend, they’re not just competing for titles. They’re racing towards a future where the boundary between motorsport and technological innovation becomes increasingly blurred. And with Google Cloud in their corner, they might just have the extra jolt of power needed to cross that finish line first.
