Lenovo bets on “smarter AI for everyone” with new devices

At Lenovo Innovation World 2025, the company unveiled a broad lineup of AI-powered products, from ThinkPads and Yoga tablets to Legion gaming gear and new Motorola smartphones. The central pitch was summed up by Luca Rossi, president of Lenovo’s Intelligent Devices Group: “This isn’t about future potential, it’s about delivering real, everyday AI experiences now for hyper personalisation, productivity, creativity, and data protection.”

It is a bold claim. And like all bold claims in tech, it deserves to be tested.

Business machines with a twist

On the business side, Lenovo is trying to make productivity hardware less static. The ThinkBook VertiFlex concept features a rotatable 14-inch display that flips seamlessly between horizontal and vertical, guided by an AI-adaptive interface. Another prototype, the Smart Motion concept, integrates gesture control and voice commands with a health-focused stand. Lenovo is betting that AI should not only help people get work done faster, but also adapt to how they want to work.

For professionals who need raw performance, Lenovo has refreshed its ThinkPad workstation line, including the redesigned P16 Gen 3. Rossi said these machines are “built to support AI development and high-performance creative workflows at every level.” That is a more grounded use case, though it remains to be seen how many companies will actually buy into AI-ready branding versus raw specs.

Gaming is portable, again

Lenovo also brought AI into its Legion gaming range. The Legion Go, a handheld PC with an OLED screen and improved battery life, is pitched as the future of portable PC gaming. It joins a set of new Legion Pro monitors and the LOQ Tower, all tuned for faster refresh rates and sharper visuals.

A free 3D mode update for Legion Glasses Gen 2 is a nice surprise, but it has the feel of a feature that will only matter if developers and players actually adopt it. The hardware looks good on paper, but adoption has always been the sticking point for Lenovo in gaming.

Motorola’s AI revival

Motorola is leaning heavily on its new AI suite, moto ai. The Edge 60 Neo is the showcase device: compact, stylish, and built to use on-device AI for photography and productivity. It is paired with a triple-camera system, including a Sony LYTIA sensor, that promises sharper photos guided by machine learning.

More interesting is what Lenovo is doing with budget-friendly models. The new Moto G06 and G06 Power bring AI cameras, Dolby Atmos audio, and massive batteries to the entry level. This is where the “for everyone” part of smarter AI for everyone might actually hold up. If AI features are baked into devices that cost less than premium flagships, then Lenovo is pushing beyond marketing slogans into something practical.

Our perspective

The pitch for smarter AI for everyone sounds like something every tech company would say in 2025, but Lenovo is at least putting hardware behind the words. The danger is that many of these features will fade into the background if they do not prove useful day-to-day. AI image editing overlays like FlickLift are fun in a demo, but will people reach for them outside of press briefings?

At Reframed, we’ve already seen how Lenovo’s sustainability work has been tied to its device-as-a-service model, which we analysed here. That same tension applies to AI: the promises are big, but the execution has to match.

Lenovo is not the only brand promising an AI-first future, but its approach feels less like vaporware and more like incremental steps toward everyday adoption. The real test is whether people outside the tech press ever notice, or whether “smarter AI for everyone” remains a catchy line with limited impact.

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