Melon Mobile, South Africa’s first fully digital telco, has unveiled two game-changing in-app features – Melon eSIM and Family Plans.
Melon eSIM
Melon eSIM is designed to get you connected within five minutes, all without the need for a visit to a physical store. The eSIM, a digital counterpart to the traditional SIM card, is now accessible to users equipped with eSIM-compatible mobile devices.
Calvin Collett, Founder and CEO of Melon Mobile, envisions a mobile landscape devoid of the shackles of physical retail outlets. He states, “eSIM represents another stride toward the full digitisation of our mobile services. Our customers now possess the freedom to opt for our services via eSIM or traditional physical SIM cards, or even maintain a Melon eSIM as a supplementary SIM to leverage our unbeatable Data & Voice rates – especially when ensnared in long-term contracts.”
In an interview at the Novacom Africa Digital Transformation Strategy Summit, Collett stated “This is a new chapter for us. A lot of people are scared and want to test us. This (eSIM) can be a secondary SIM for them. They’ll test us and once they trust us, they’ll port their number.”
When asked about the extent of Melon’s eSIM support and capabilities and whether it will eventually extend to connected cars and wearables, Collett’s response was a firm “Absolutely”.
Family Plans
Starting October 2, 2023, Melon Mobile will introduce its Family Plans. This innovation allows users to establish multiple Melon subscriptions under a single account, enabling the allocation of Data & Voice to various profiles. The primary account holder gains seamless control over Top-Ups and Monthly Plans for each user, fostering unparalleled control, flexibility, and liberty for families looking to monitor their monthly mobile expenditures.
Collett emphasises, “With the introduction of Melon Family Plans, South Africans now possess the autonomy to craft tailored plans for each family member, all managed from a single account. It’s the personalisation of mobile plans for the entire family.”
This consumer-focused multi-line offering will be followed by a business-focused multi-line offering that Collett says will be launching “on 15 October.”
A Digital-Only Approach
Melon Mobile’s digital-only approach rests on three pillars:
- Simplicity: Activation and management of your Melon Mobile service have never been simpler. With just a few clicks, customers can establish connectivity without incurring any store visits.
- Reliability: Backed by the formidable experience and expertise of MTN, Melon Mobile ensures customers enjoy access to a robust and dependable network. eSIM technology guarantees secure, identifiable, and authenticated network access.
- Flexibility: Users with eSIM-compatible devices now have the opportunity to acquire a Melon eSIM, enabling genuine mobile flexibility with Pay As You Go or Month-To-Month plan options and Data & Voice services that remain perpetually available.
How to Acquire Your FREE Melon Mobile eSIM
- Download the Melon Mobile App on iOS or Android.
- Select “I need a SIM.”
- Opt for “eSIM.”
- Follow the prompts within the App to activate your eSIM.
Collett states that Melon has “a very clear technology and product roadmap that gives you a full, encompassing offering, that makes you look at us and say “You know what, I can solve five different things with one provider and one app.”“
He concludes by saying “Melon Mobile’s steadfast dedication to delivering an entirely digital experience, now including Family Plans and eSIM technology, ushers in a new era of mobile connectivity. We offer a convenient, secure, and fully digital solution tailored to meet the demands of today’s tech-savvy consumers.”
