BBK Electronics golden child, OPPO, has announced a three-year partnership with camera manufacturer Hasselblad to co-develop camera technologies for OPPO’s flagship Find series.
OPPO says that the two brands will focus on breakthroughs in colour science to create an improved mobile photography experience on Hasselblad Camera for Mobile.
Since the integration of OPPO and OnePlus, research and development resources between the brands have been combined to “maximise efficiency and improve user experience” says the company.
“Following the success of OnePlus and Hasselblad’s collaboration in the past year, we are very pleased to see the partnership enter a new stage of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile imaging experience,” says Pete Lau, Chief Product Officer. “Camera color performance has always been a focus for OPPO and a part of Hasselblad’s DNA. We are very excited to be able to explore the future of Hasselblad Camera for Mobile together.”
Building top-tier imaging systems capable of delivering a world-class mobile photography experience is a key strategy for OPPO to bring forth a next-generation premium smartphone experience. Following the launch of OPPO’s first self-developed imaging NPU MariSilicon X, OPPO is further committed to creating a world-class photography experience through its cooperation with Hasselblad.
OPPO and Hasselblad will now work together to further develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colors and a more refined imaging experience. Leveraging Natural Color Calibration with Hasselblad, OPPO also targets to bring the most natural skin tone possible to its portrait photography.
Starting with the software improvements for natural color tuning, the three-year partnership will further enhance the color calibration solution and target to establish the new benchmark for smartphone camera color performance, delivering a consistent natural color performance for OPPO mobile phones to cover all scenarios and across the entire camera system.
The result of this collaboration, “OPPO | Hasselblad Camera for Mobile”, will be first introduced in the next generation of OPPO’s flagship Find X series, presumably the Find X5 Pro, which the company will be unveiling at MWC 2022.
While the flagship Find X5 Pro is not expected to launch in South Africa, we hope that the company will soon launch a higher-tier device than the recent mid-range offerings that have followed the Reno 5.
