Sony has expanded its ULT POWER SOUND range in South Africa, unveiling four new products at an event in Johannesburg: the ULT FIELD 3, ULT FIELD 5, ULT TOWER 9AC and ULTMIC1. The line-up joins existing favourites like the ULT TOWER 10, ULT FIELD 7, ULT FIELD 1 and ULT WEAR — all built around the series’ signature deep bass, bold design and portable power.
For a closer look at one of the new arrivals, check out our hands-on review of the ULT FIELD 5 — loud, stylish and almost perfect.
“It is such a pleasure to introduce new additions to the ULT POWER SOUND range in the South Africa market,” said Jobin Joejoe, Managing Director, Sony Middle East and Africa. “It is hard to imagine a market better suited for these products and a better time for it.”
The launch comes shortly after the debut of Sony World, the brand’s new online platform at www.sonyworld.co.za, which now serves as the central hub for Sony’s latest products, exclusive promotions and local releases. Sony says the move deepens its commitment to the region’s rapidly growing e-commerce market, which is projected to pass $7 billion in 2025.
“We’re investing in infrastructure that treats South African consumers as first-tier customers, with access to our full product range and global launch parity,” Joejoe added.
Black Friday specials now live
The announcement also marks the start of Sony World’s Black Friday season, with deals across headphones, earbuds, speakers and soundbars — including the WH-1000XM6, WF-C510, the new ULT FIELD 5 and the BRAVIA Theatre Quad. With Sony World now live and the expanded ULT POWER SOUND Series available, the company says it’s creating a more connected ecosystem for families, music lovers and professionals.
ULT POWER SOUND goes on tour
Sony is taking the new range to Johannesburg shoppers with hands-on mall activations at:
- Sandton City (Incredible Connection Court) — 1 to 30 November
- Mall of Africa (Pick n Pay Court) — 1 to 29 December
Visitors can test products, watch demos, enter competitions and register to stand a chance to win an ULT FIELD 1 speaker. Registration also unlocks a 10% discount code for Sony World, valid until 15 January 2026.
For more details — and all Black Friday offers — visit www.sonyworld.co.za.