Samsung’s never put “Ultra” on a folding phone before. It’s chosen this exact year to start, the same year Apple’s expected to ship its first one. Every headline out of this launch will lead with the titanium, the 200 MP sensor, the fact that the Z Fold8 weighs 201 grams. Those are the numbers Samsung wants written about. The branding decision is the one that actually explains what Samsung’s doing. For seven generations, Samsung sold one Fold and let it […]
