Buhle Binta, Head of Scientific Engagement for Southern Africa at Philip Morris International (PMI), is leading a dual charge: championing tobacco harm reduction while empowering women in science, technology, engineering, and mathematics (STEM).
As the face of PMI’s scientific communication on smoke-free products, Binta’s goal is to raise awareness about alternatives that can reduce the harms caused by smoking tobacco. Simultaneously, she’s working to break down barriers for women in scientific fields.
“A decade ago, data on tobacco harm reduction was scarce,” Binta says. “Now, science is crucial to our mission.” This mission is supported by substantial investment, with PMI allocating over US$12.5 billion to research and develop smoke-free products.
PMI, traditionally known as a tobacco company, is now at the forefront of tobacco harm reduction. The company’s approach, which Binta ardently supports, is multifaceted: discouraging non-smokers from starting, encouraging current smokers to quit entirely, and offering smoke-free alternatives to those who choose to continue smoking.
Binta’s scientific journey began at the University of the Witwatersrand, focusing on oral microbiology. She then joined the National Health Laboratory Service as a medical scientist, conducting microbiological research and supporting occupational health services in South Africa. Her experience expanded at the South African Health Products Regulatory Authority, where she honed her skills in regulatory affairs and stakeholder relations.
Throughout her career, Binta has observed the unique challenges women in STEM face. “Women in STEM often grapple with limited work opportunities and a lack of mentorship,” she explains. This realization fuels her advocacy for gender equality in scientific fields.
While Binta herself doesn’t smoke, she believes in offering smokers better alternatives. “Smoke-free products can complement existing measures to discourage cigarette smoking,” she says.
As PMI continues to publish peer-reviewed research — over 511 publications since 2008 — Binta stands at the intersection of science, public health, and gender equality. Her vision is clear: positive change in public health, a smoke-free future, and empowered women in STEM.