South Africa’s car buyers now have a new ally in their online shopping journey: Orange, a virtual assistant by WeBuyCars, designed to answer frequently asked questions and help users make informed decisions. Available on WeBuyCars’ website, this small, orange car-shaped chatbot is built to tackle the common complexities of vehicle purchasing with clarity and simplicity.
“We understand that purchasing a vehicle can be a daunting task and have added this feature to make the online search as relevant and informative as possible,” says Wynand Beukes, Chief Digital Officer at WeBuyCars. Whether buyers want to compare fuel efficiency, examine specific car features, or review user feedback, Orange provides instant responses, allowing them to get the information they need without the usual online hassle.
Orange’s conversational interface encourages users to ask questions naturally, making it less intimidating than traditional search bars. This simple yet effective approach has proven popular, delivering a blend of convenience and relevance that enhances the online car-shopping experience.
As WeBuyCars moves forward, they plan on expanding Orange’s capabilities to include personalised recommendations based on user behaviour and a comparison tool that highlights specific features, helping buyers navigate their options more intuitively.
“The introduction of Orange is a significant step towards meeting the needs of today’s consumers by leveraging the best technology available to us, part of our ongoing commitment to constantly ensure a satisfactory user journey. We want to ensure that help is always just a click away,” Beukes added.