Fujifilm just did something bold: it took the power of its massive GFX medium format system and squeezed it into a compact, fixed-lens rangefinder-style body. Meet the Fujifilm GFX100RF, a 102MP large format camera that redefines what’s possible for street, travel, and documentary photographers who crave high resolution without the usual bulk.
At just 735g, it’s the lightest GFX camera yet — lighter than an X-T5 with a kit lens — but it doesn’t skimp on power. The fixed Fujinon 35mm F4 lens (28mm full-frame equivalent) delivers a natural perspective, and with a minimum focusing distance of just 20mm, it creates stunning bokeh and depth. A built-in 4-stop ND filter and a leaf shutter that syncs flash at any speed? That’s a first for the GFX series.
Then there’s the Aspect Ratio dial, which feels like a love letter to film shooters. Want classic 3:2? Sure. Prefer ultra-wide cinematic 65:24? Done. It’s a tactile touch that makes the GFX100RF feel more like a tool for artists than just another high-megapixel beast.

Speaking of resolution, Fujifilm packs in the same 102MP CMOS II sensor and X-Processor 5 from the GFX100S II, meaning you get medium format image quality in a camera that’s actually fun to carry. And if 35mm isn’t enough reach? A digital teleconverter lets you jump between 45mm, 63mm, and 80mm focal lengths with a quick switch.
For videographers, 4K/30p 4:2:2 10-bit recording with F-Log2 offers over 13 stops of dynamic range, ensuring flexibility in post-production. It’s not a dedicated cinema camera, but for hybrid shooters, it’s got serious potential.
South African photographer and World Press Photo Story of the Year 2024 winner, Lee-Ann Olwage, tested the GFX100RF in Zanzibar and raved about its compact form. “I truly believe this camera will make large format the standard for documentary storytelling,” she said. That’s a bold claim, but given what Fujifilm has done here, she might just be right.
The Fujifilm GFX100RF lands in South Africa this April with a price tag of R115,000 including VAT. Medium format purists might scoff at the fixed lens, but for those who’ve been waiting for a compact GFX, this is the moment.