Fujifilm is officially in the vlogging game with its new X-S10

Fujifilm has unveiled a new camera in its mirrorless line-up, the vlogging focused X-S10. The company says that “this is the first of Fujifilm’s midrange X Series cameras to feature In-Body Image Stabilisation (IBIS), joining the likes of the high-end X-T4 and X-H1.” 

The X-S10 has the same 26.1MP X-Trans CMOS 4 sensor and high-speed image X-Processor 4 processing engine found on the X-T4, in a smaller, more compact body that weighs only 465g. The popular AUTO/SP (Scene Position) Mode makes this camera ideal for beginners or anyone new to Fujifilm. For those wanting it, manual controls are also on offer.   

With a focus on video capabilities, the X-S10 can produce sharp 4K/30P 4:2:2 10-bit video or high-speed full-HD video at 240fps. It also. has a vari-angle LCD screen (approx. 1.04 million dots, touchscreen) can also be flipped forward 180 degrees, making it perfect for everyone from photographers and filmmakers to Vloggers and hobbyists. 

Main product features

  • A newly developed, smaller IBIS for its compact body

The camera’s in-body image stabilisation (IBIS) mechanism is approximately 30% smaller in volume and weight than the X-T4’s. Despite its small size of just 450g, the X-S10 delivers up to 6.0-stops* of five-axis image stabilisation. It is also the first mid-range X Series camera to use a motion sensor retention mechanism, which is a mechanical shock absorber that guards against slight vibrations that may come from the shutter unit, adding another level of stability to ensure that image clarity and resolution are maintained. 

To further assist with hand-held stability, the X-S10 features a large, ergonomic magnesium-alloy grip, making it easier to keep the camera stable when larger lenses are mounted. The design also includes a magnesium-alloy front and top-plate to keep the body rigid and robust.

*Offering a 6.0-stop advantage to 20 out of 30 interchangeable lenses for the X Series (XF/XC lenses), currently available

  • Legendary Film Simulations and updated AUTO functions for outstanding image quality

FUJIFILM Film Simulation modes were created to celebrate the history of photographic film by digitizing some of the industry’s most iconic analog films. The X-S10 features 18 exclusive modes, including ETERNA Bleach Bypass, which creates a beautiful, desaturated, high-contrast look.  

Users will also find an updated [AUTO / SP (Scene Position)] mode on the X-S10 which automatically adjusts shooting settings to suit a given scene. This makes it possible to photograph landscapes with clarity and vivid colours, create portraits with beautiful skin tones, or shoot evenly balanced images in back-lit conditions – regardless of skill level.

  • Dependable AF and high-speed burst mode performance for those important moments

The combination of X-S10’s high-speed AF and AF-tracking performance with the X-Trans CMOS 4 sensor’s 2.16 million phase detection pixels and X-Processor 4’s computing power provides quick and accurate autofocus results, achieving focus in as fast as 0.02 seconds in some cases, even at -7.0 EV*. 

The X-S10 includes advanced Face and Eye Detection AF which means portraits are crystal clear and fast-moving subjects are easy to keep sharp consistently with Tracking AF. Also included is blackout-free high-speed burst shooting** of 8fps in the mechanical shutter and 30fps in the electronic shutter.

*When the XF50mmF1.0 is mounted

**High-speed continuous shooting without blackout, in which the viewfinder goes dark during shooting, causing the user to lose sight of the subject; This is only available when using the electronic shutter.

  • Vari-angle LCD monitor and viewfinder that supports three boost modes

The X-S10 has a vari-angle LCD monitor that can rotate up to 180 degrees, making it useful not only for selfies but also to make stills and videos from various camera positions.

The viewfinder’s Live View function has three Boost modes available including Low Light Priority, Resolution Priority model, and Frame Rate Priority.

  • Extensive video-recording functions

The X-S10 generates 4K video from the amount of data equivalent to 6K to ensure the footage is in high resolution with low noise. It supports recording 4K/30p 4:2:0 8-bit video onto an SD camera inserted in the camera, and outputting 4K/30p 4:2:2 10-bit video via the HDMI port.

The camera is also capable of high-speed full-HD recording at 240p, producing up to 10x slow-motion footage of a split-second motion of a fast-moving subject.

In addition to X-S10’s IBIS, its Digital Image Stabilisation (DIS) mode will powerfully compensate for any camera shake even when walking with the camera. Adding IS Mode Boost provides even more stabilisation, nearly eliminating camera shake when it is used from a fixed, hand-held position.

With a dedicated movie recording button on its top-plate, X-S10 lets users start recording video even while they are creating still images. Exposure and focus settings are automatically recorded in AUTO mode*.

* The AF mode switches to Continuous AF.

Pricing and Availability

The Fujifilm X-S10 will be landing in South Africa mid-November, offering three options:

X-S10 Body only – approx. R18 000 

X-S10 + FUJINON Lens XF18-55mm F2.8-4 R LM OIS – approx. R24 000

X-S10 + FUJINON Lens XF16-80mm F4 R OIS WR – approx. R26 000. 

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