Image courtesy of Apple

iStore to launch its first flagship store

iStore, which currently has 22 stores nationwide, is opening its first-ever flagship store in Canal Walk, Cape Town.

Core Group, the company behind iStore, says that the new store is part of the roll-out of flagship stores that will have bigger locations, a refreshed design and become a base for Apple enthusiasts to host and attend a series of events, training, and workshops. iStore Canal Walk will also offer a repair centre – where iPhone and other products are repaired while-you-wait.

“iStore has always been the ultimate destination to get the full experience of everything Apple and we are taking this to the next level with our flagship stores, says Chris Dodd, iStore CEO. The greater space and enhanced design not only looks incredible but allows us to enhance our product offering, host exciting events and workshops and provide the convenience of a while-you-wait repair centre.”

Bigger locations and a refreshed design –  iStore Canal Walk is three times bigger than the previous store. The new-look includes wide, open spaces with a lounge area for customers to relax and experience products, dedicated areas to showcase the whole range of Apple products and accessories, a separate training room, technical support and setup desk. 

Events, training, and workshops – iStore already offers daily product training at all stores, but will offer an expanded series of informative and inspirational events, training and workshops in flagship locations. The future line-up includes an array of industry experts from music, art, illustration, design, video, coding, photography, health & fitness, education, and business.

Officially known as iStore Meets, this new series features inspiring and informative sessions where attendees can learn from the best. iStore Meets will be hosted by a variety of industry personalities and experts like world-class musicians, renowned photographers, talented artists and other leading evangelists with amazing skills to share in photography, video, music, coding, art, health and more.

While-you-wait in-store repair centre – The iStore Canal Walk flagship will feature an on-site hardware repair workshop that will handle a wide variety of iOS repairs, including Authorised iPhone Screen Repairs and battery replacements as well as other iPhone repairs. Customers who require iPhone repairs can simply walk into iStore Canal Walk and hand in their device – no booking required.

Opening weekend activities – To celebrate the opening of iStore Canal Walk, on 17 and 18 August, iStore has planned the following events:

• An acoustic performance from South Africa’s ‘Queen of Rock’, Karen Zoid;
• A set from the world’s youngest DJ Arch Jnr.;
• A performance from up-and-coming band, Easy Freak
• A photography workshop hosted by the energetic Red Bull content creator, Jono Ferreira
• A ‘Coding with iPad & Swift Playgrounds’ workshop and a GarageBand workshop; and
• An in-store broadcast from local radio station, KFM.

iStore Canal Walk has the following exclusive opening deals:

• MacBook 12-inch 1.2GHz Dual-Core Intel Core M3, 256GB – Space Grey, now R17 999, save R2000
• iPhone XR, 128GB, now R14 999, save R1000
• 40mm Silver Aluminium Case with Seashell Sport Loop – Series 4 GPS, now R5 999, save R2000
• Many more deals are available in store.

“Our goal is to always give value you cannot get anywhere else and our flagship locations are yet another way for us to do this,” concludes Dodd.