itel Redefining Itself, Targets New Fans

itel, a well-known name in the entry-level smartphone market, is making a move towards the mid-range space in South Africa. This marks a significant shift for the brand, which has traditionally focused on providing affordable devices with basic features.

The latest itel devices, such as the P40 and A05s, reflect this new approach. The P40, with its 6000mAh battery, 18W fast-charging, and 6.6-inch display, is priced at R1,999, a bit more than what itel fans are used to. The A05s, on the other hand, is priced at R1,499 and offers 32GB of ROM, expandable up to 128GB, 4GB of RAM, a 6.6-inch HD+ Waterdrop display, a 4,000mAh battery, and both fingerprint and face unlock functions.

This move into the mid-range space is driven by itel’s belief in democratising smartphone technology in Africa. The brand wants to give more people access to reliable and useful technology, without breaking the bank. However, itel is not forgetting its fans in the entry-level space either. The brand recognises that there needs to be a device for everyone, no matter their budget or requirements.

itel’s new devices are available from select retail partners in South Africa, including Ackermans, Edgars, Incredible, HiFi Corp, Mr Price, PEP, and TFG. Customers should keep their eyes open for exciting Black Friday deals that will make these devices even more affordable and accessible.

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