HONOR has become South Africa’s number two smartphone brand largely through affordable and mid-range devices. The R39,999 Magic V6 is part of its attempt to move further up the market and, eventually, challenge Samsung for the top spot.
HONOR has launched the Magic V6 in South Africa alongside the HONOR Pad 20 and MagicBook X14 2026, while also giving its unusual Robot Phone a local showcase.
Samsung has stretched its MEA smartphone share to 32% as the cheapest part of the market contracts, but HONOR’s premium push and Apple’s expected move into foldables could make the expensive end much harder to defend.
HONOR’s African growth is happening at an awkward moment for the smartphone business. The company’s shipments increased 53% across Africa...