I remember seeing Son’s A-series TVs at CES in Las Vegas and marvelling at the incredible design, picture quality and audio, while also feeling incredibly sad that we wouldn’t see them in South Africa after the brand exited the country a few years ago.
It turns out that I was wrong.
Shuichi Mugitani, Head of Marketing, Sony Middle East and Africa commented: “We’re excited to announce the arrival of our TVs on South African shores, which boast the latest technologies to offer an immersive entertainment experience for fans. The South African market is extremely important to us, which is why we’ve made it our top priority to fit this exciting new 2020 lineup with Sony’s innovative Voice Search and remarkable premium large screens – highlighting our commitment to delivering content the way creators intended. This new range of TVs is designed to deliver stunning picture quality thanks to our new Picture Processor X1 Ultimate.”
Sony’s new lineup of TVs comprises the A8H, X90H, X75H and X80H 4K models which are engineered to optimise the viewing experience by delivering 4K resolution on premium large screens, according to Sony. The lineup is equipped with the Android 9 Pie smart TV platform, Sony’s Triluminos display and powered by Sony’s proprietary Picture Processor X1.
The range also features Netflix Calibrated Mode, which Sony says delivers studio-quality Netflix content straight into your home. Each of the new models features a new Immersive Edge design concept that adopts a minimalist, noiseless stand located at the edge of the screen.
Sony’s original UI menus and voice controls have also been enhanced for better daily use. Expanded voice control functions enable viewers to enjoy live TV, apps and connected devices, hands-free.
The range offers easy connectivity to most devices with Google Home compatibility, which lets you use voice-command on your TV to perform actions including cast and control videos from YouTube or change the channel or volume. Apple HomeKit and AirPlay, as well as Google Home support, seamlessly integrate Apple and Android devices with Sony’s TVs for effortless smart home management and content streaming.
New Sony TV Models and Key Features
A8H (65” models) OLED TV
- Utilises Picture Processor X1 Ultimate to provide crisp, high contrast and true-to-life picture
- Offers Pixel Contrast Booster, which enriches colours at high brightness
- X-Motion Clarity technology will now be available for OLED, refining action on the screen in real-time with a brighter and clearer picture than ever before
- Two subwoofers improve and enhance Acoustic Surface Audio
- Now supports Dolby Atmos, in addition to Dolby Vision
- New Ambient Optimisation enhances the picture and sound quality in any environment
- TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
- Easy connectivity to most devices, including Apple AirPlay and HomeKit
- Quick access to an array of content and services with Android 9 Pie
X75H (55”/65” models) 4K TV
- 4K Processor X1™ reproduces rich, real-world detail and texture
- Bass Reflex Speaker that delivers an impressive low-end sound that’s ideal for movies, sport and music
- Slim blade stand and narrow bezel
- Easy connectivity to most devices
- Quick access to an array of content and services with Android 9 Pie
X80H (85”/75”/65”/55” models) 4K TV
- X1™ 4K HDR Processor reproduces more depth, textures and natural colours with Object-based HDR remaster technology
- X-Balanced Speaker, a new speaker unit that packs clear sound in a slim design (55” and above)
- Dolby Vision and Dolby Atmos compatible
- Blade stand and hairline finish bezel
- Easy connectivity to most devices, including Apple AirPlay and HomeKit
- Quick access to an array of content and services with Android 9 Pie
X90H (55”/65”/75” models) 4K LED TV
- New mid-range Full-Array LED model
- Offers Acoustic Multi-Audio with X-Balanced Speaker
- Dolby Vision/Atmos support
- Diamond cut bezel for a slim design
- TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
- Easy connectivity to most devices, including Apple AirPlay and HomeKit
- Quick access to an array of content and services with Android 9 Pie
The Sony A8H, X90H, X80H and X75H TVs will be available in South Africa by late September 2020 across all HiFi Corp and Incredible Connection stores and online from www.incredible.co.za or www.hificorp.co.za.The prices start from R 12,999.
Detailed price ranges for different products:
- KD55X7500H/1AF1 R 12,999.00
- KD55X8000H/1AF1 R 16,999.00
- KD65X7500H/1AF1 R 19,999.00
- KD65X8000H/1AF1 R 21,999.00
- KD65X9000H/1AF1 R 39,999.00
- KD-65A8H/1 AF1 R 64,999.00
- KD75X8000H/1AF1 R 34,999.00
- KD75X9000H/1AF1 R 49,999.00
- KD85X8000H/1AF1 R 54,999.00
For more information on all Sony televisions, please visit: https://www.sony.com/za/electronics/tv/t/televisions
