Fitbit Luxe, a premium fitness tracker with an AMOLED colour display

Fitbit’s first new device since being acquired by Google has been unveiled, and just as the rumours predicted, it’s a premium tracker called Luxe.

In a press release, Fitbit says that Luxe is “a new fashion-forward fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness.”

Luxe offers stress management tools, automatic activity, sleep tracking, a six-month trial to Fitbit Premium, and access to the Health Metrics dashboard in a bracelet style tracker with a stainless steel housing.

“Over the past year, we’ve had to think differently about our health and wellness from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today’s world. Even though we are starting to see positive changes, it has never been more important to control your holistic health,” said James Park, VP, GM and Co-Founder of Fitbit. “That’s why we’ve doubled down on our efforts to introduce innovative tools and insights to support you in staying mentally well and physically active. We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with these advanced features – some that were previously only available with our smartwatches – and providing access to these tools to even more people around the globe.”

An elegant wearable that feels at home on your wrist

Fitbit partnered with Laguna Beach-based jewelry brand, gorjana, to elevate Luxe’s style even further. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewelry with the Parker Link Bracelet in soft gold stainless steel, alongside a swimproof classic silicone peony band for two looks in one. Choose from a wide-range of fashionable and versatile accessories to match your look, including comfortable classic silicone, premium Horween leather double wrap, woven, and stainless steel mesh bands, or a gorjana Parker Link Bracelet in platinum and soft gold stainless steel.

With a sleek buttonless design, Luxe is Fitbit’s thinnest touchscreen tracker to-date, with a variety of vibrant new clock faces on the first Fitbit tracker with a color screen. Luxe’s intuitive swipe and tap functionality gives you easy access to your daily stats, notifications and core health and fitness features, with a sleek buttonless design.

Understand and manage your stress for your overall wellbeing

After the pandemic began, a survey found that 50 percent of people felt the physical and mental effects of stress. To address this, Fitbit is making its stress management tools available by bringing them to trackers for the first time. Now available with Luxe and all available heart-rate enabled devices, Fitbit’s Stress Management Score provides a daily assessment of your body’s ability to handle stress based on your activity levels, sleep and heart rate.

With Fitbit Premium, you receive a detailed breakdown of your Stress Management Score including information on your exertion, sleep patterns and responsiveness. Premium members have access to a range of workouts and nearly 200 mindfulness sessions from popular brands like Aaptiv, Aura, Breethe and Ten Percent Happier to manage stress. This includes Deepak Chopra’s Mindful Method, an exclusive wellness collection created and curated for Premium members with more than 30 sessions to make a mindfulness practice more accessible. Fitbit is introducing four new sessions to Mindful Method, focused on bringing the power of mindful awareness to many real-life situations.

“I share Fitbit’s belief that mindfulness and mental wellbeing are an important part of our holistic health, and by better managing your emotional wellbeing, it can help make a positive lasting impact on your overall health, including better sleep, improved mood and more meaningful personal relationships,” said Deepak Chopra, M.D., Pioneer of Integrative Medicine, and Founder of The Chopra Foundation and Chopra Global. “For example, I regularly see my heart rate lower after doing a meditation session and over time, my heart rate variability trends have improved. The Mindful Method makes a regular mindfulness practice easy and accessible – no matter whether you are learning how to begin, or are interested in taking your mindfulness practice to the next level.”

Additional health tools include food, hydration and weight logging, and menstrual health tracking. Premium members receive access to more than 60 new pieces of nutrition content including curated healthy recipes from Fitbit and Eating Well magazine. The new blood glucose logging feature in the Fitbit app allows you to log your blood glucose levels so you can track how your glucose levels change throughout the day.

Stay motivated to reach your fitness goals

Physical activity is a key component of overall health, but for most people, COVID-19 changed exercise routines.  With 24/7 heart rate tracking that powers many of Fitbit’s health, wellness and fitness tools, you can track your daily heart rate in real-time to better measure your calorie-burn. You can also choose from 20 different on-wrist exercise modes including golf, pilates, spinning or tennis. For those who prefer running, biking or hiking outside, you can use exercise modes with connected GPS from your phone to see real-time pace and distance. With Premium, access more than 200 guided audio and video workouts to do anytime and anywhere from certified personal trainers and popular brands like Aaptiv, barre3, Daily Burn, obé and POPSUGAR.

Stay connected throughout your daily routine

In addition to these health and fitness features, Luxe also has what Fitbit calls smart features like alarms, stopwatch, timers and up to five days of battery life.  Stay connected and up-to-date with call, text and smartphone notifications that you can customise to help structure your day, like setting bedtime reminders or using a do not disturb setting when it’s time to focus. Luxe’s broad compatibility with Android and iOS phones, plus Google Fast Pair makes it easy to move without having to worry about connectivity.

Pricing, availability and virtual try-on for style

Luxe will be available on Takealot.com, Incredible Connection, Makro, Cape Union Mart, Totalsports, Sportsmans Warehouse, Dis-Chem, eBucks, Superbalist, Hi Online, Momentum and other key retailers in South Africa this Winter. Luxe retails for R3,399 with a six-month Fitbit Premium trial (a $59.94 value). Following the six-month trial for Luxe, Premium is available for $9.99 (USD) per month or $79.99 (USD) per year in 18 languages in 175 countries Luxe’s accessory colors and styles start from R499.The gorjana for Fitbit Luxe Special Edition will be available in selected retailers for R4,399  with availability also this Winter in South Africa.