• September 9, 2026
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Counterpoint Research

OpinionTechnology

Samsung is winning MEA’s smartphone squeeze as the premium fight gets harder

Samsung has stretched its MEA smartphone share to 32% as the cheapest part of the market contracts, but HONOR’s premium push and Apple’s expected move into foldables could make the expensive end much harder to defend.
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OpinionTechnology

The Galaxy Z Fold8 may have found the foldable sweet spot

For most of Samsung’s foldable era, the easier phone to understand was the Galaxy Z Flip. It took the smartphone...
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Technology

iPhone 16e boosts Apple’s Q1 2025 smartphone performance

In a plot twist that would’ve seemed improbable a few years ago — back when “budget” phones meant plastic backs...
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OpinionTechnology

HONOR is growing as the cheapest smartphones get harder to sell

HONOR’s African growth is happening at an awkward moment for the smartphone business. The company’s shipments increased 53% across Africa...
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Technology

Why mid-range smartphones are winning, and why AI probably isn’t the reason

The R7,000 to R15,000 smartphone band is currently the most contested space in South African consumer electronics. As flagship prices...
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Technology

Huawei dominates China’s foldable smartphone market in 2024

In 2024, China’s foldable smartphone market experienced a 27% year-on-year growth, with Huawei leading the market. According to Counterpoint Research’s...
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