The iPhone 15's sales performance shows that the “new normal” in smartphone demand isn’t about the latest headline-grabbing technology; it’s about a phone that feels right every time it’s picked up.
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Brendon Petersen is a technology journalist and editor with over a decade of experience in the tech industry having served as the Assistant Editor of Popular Mechanics South Africa, been a valued contributor to Ventureburn and is the tech columnist for Business Day's esteemed Wanted magazine, is the editor of Business Day Switched as well as the founding editor of Reframed.co and host of the Reframed Group’s podcasts. Brendon has consistently provided readers with thought-provoking insights into the world of consumer and B2B technology.
Additionally, he has appeared on the airwaves as a host of a consumer technology segment on the Afternoon Drive Show on GoodHope FM, one of Cape Town's largest radio stations, as well hosting a tech segment on the popular breakfast show on Metro FM, one of the largest and most popular radio stations in South Africa.
He has also been featured on numerous regional and national platforms, including KayaFM, PowerFM, Trending South Africa, SAfm, and CapeTalk. Brendon's expertise was also showcased on SABC's technology show, Network, where he made multiple appearances, providing insights into both B2B and B2C tech.
Brendon Petersen is not just a journalist; he is a tech evangelist who has taken the stage to host public-facing tech discussions for The Weekend Argus, Men's Health and Rentoza.
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